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The National League of Poker (NLOP) will now operate under the name Power Play Development Corporation after merging with the publicly traded company Wednesday.
As part of the agreement, NLOP and its software provider Poker Creations will assume management control and exist as wholly owned subsidiaries of the Power Play Development Corporation.
"We felt there was an immediate opportunity for growth in our market," said Alan Miller Chairman of the Board of NLOP. "Congress passed the Unlawful Internet Gambling Enforcement Act (UIGEA) earlier this month and that has dramatically changed the online poker landscape, and brought the demand for a US-legal compliant online poker alternative forward exponentially. We believe that NLOP will be in a stronger position to gain mass-market exposure as a publicly-traded company."
The NLOP also hopes the merger will bring greater exposure to non-poker offerings, NLOP Chief Operating Officer Michael Klebnik said.
The NLOP is a software, marketing, sweepstakes, and online gaming portal that can accept U.S. players because its revenues come solely from advertising. By allowing its players to compete for free, the NLOP stays UIGEA friendly.
Using Customizable User Poker Interface Design (CUPID) software developed by the NLOP subsidiary Poker Creations, the site serves as a portal for online poker players who are looking to win prizes without putting up any of their own money.
Poker will continue to be a focal point, but up and coming games like Mai Jong may find a home on the site as sponsors become interested in attaching their names to legal U.S. interactive gaming, Klebnik said.
"We've built a very robust gaming platform and we have audiences with many different interests," Klebnik said. "I don't see the interest in poker fading, but maybe it will level off because the rate of increase of adoption has been so dramatic."
For the past seven weeks, the NLOP has run a series of Sunday tournaments offering players a chance to win a seat to the 2007 World Series of Poker Main Event. The event, sponsored by Milwaukee's Best Light beer, registers players for free and uses revenues generated by advertising to offer seven WSOP Main event seats.
The NLOP currently averages 1,000 new users a day, Klebnik said. In September, the NLOP saw 30,000 new acquisitions and Klebnik said the numbers for October will be even stronger thanks to the increased visibility of promotional campaigns like the Milwaukee's Best Light series.
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